Breakthrough
A/E/C Brand Discoveries
Real conversations to get at the heart of your brand through your clients' perspective.
Customer-Led A/E/C Brand Strategy
​A Candid Brand Discovery™ reveals your positioning in the market, and what separates your A/E/C business from the competition.
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Traditional branding and marketing agency research focuses on the internal perception of a company. Candid Brand Discoveries use a combination of internal research and client testimonials to understand where there may be gaps between the internal and external perception of a brand.
Through a series of anonymous conversations with your clients, patterns start to form a consensus about how the market perceives your brand. As business owners and marketing directors, we can say anything we want to about our company but if the market doesn't validate it, our words are irrelevant. The Candid Brand Discovery teases out what people are really saying about your brand. It then packages those testimonials along with recommendations in a clean report that marketers can use to create an authentic, customer-led brand and content strategy.
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In addition to understanding your brand from the outside in, you will have pages of great quotes to pull from for marketing!
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There are a lot of excellent business books out there, but no one can teach you more about your business than your clients.
“I run a small Portland architecture firm and wanted to know what our reputation was in the community and with our clients. The quotes were revealing, and now I've got a better understanding why clients choose our firm over the competition." –Andrew Feldon, Feldon Design
Process
Phase I
I provide you with an internal questionnaire to help me understand your goals and the brand from your team's perspective. Then we identify the questions I'll ask your clients. Using a provided script, you let your clients know to hear from me.
Time: Average 2-3 weeks
Phase II
I reach out to your list which can include clients, partners, shareholders–anyone you want to hear from. We arrange an online meeting and with their permission, I record the conversation. I edit the transcription for clarity and accuracy and organize the quotes into several main categories.
Time: Average 3-4 weeks
Phase III
I compile the quotes, my findings and recommendations into a several page report centered on your brand and branding. We review the findings together and talk about the action items required to help you accomplish your business or organizational goals.
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Time: Average 2-3 weeks after final interview