I'm Cheryl McIntosh
​I started performing Brand Discoveries 16 years ago serving architects, builders and engineers in Bend, Portland and Seattle. I have continually refined my process, and have since become immersed in the A/E/C industry as a marketing director and architectural photographer. I do a lot of talking, writing, but most importantly–listening–about buildings and how they come together.
I speak A/E/C.
This is important because although I am a third party, I still represent your brand and do so with professionalism and foundational knowledge. My A/E/C industry experience allows me to connect with your audience and spot opportunities to ask the deeper, unscripted questions.
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Candid Brand Discoveries™ provide the catalyst needed for growth, internal alignment, and consistent, targeted storytelling. Years ago, I hired a third party to perform a Brand Discovery for my agency and it was a game changer. The results provided a roadmap for our business and inspired me to start offering these to our clients.
People are eager to share their experiences and I provide a friendly, non-biased listening ear. The conversations are fluid, organic and fun with plenty of room for unscripted conversation.​​
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Let's create a plan that helps you achieve your business goals and works for your budget.
“Cheryl performed a Brand Discovery for New Era Homes and the results helped prepare for a rebrand and new website. We received a several page report full of great quotes to pull from for our marketing materials, and we understood the essence of the brand from our clients’ perspective. They even enjoyed the process.”
–Todd McKinney
This is one of the most important things you could do for your business.
Unlike asking for Google reviews, or sending out surveys, clients are actually excited to participate! I talk to the great clients, and ideally a few of the more challenging ones too. We can also include your vendors and partners. This is an opportunity for you to understand the essence of your brand like you never have before.
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There is no fee for the initial consultation. Let's meet to talk about your organization's goals, and see if a Candid Brand Discovery™ is right for you.