The Candid Brand Discovery is not a survey; it's an organic-feeling conversation with your clients.

You've completed the Candid Brand Discovery exercise and now have pages of amazing client testimonials. What's next?

When considering a sale, M&A, or ownership transition, understanding the true value of your firm's brand becomes paramount.

My vision for this blog is to share accounts and observations from Candid Brand Discoveries that will help empower you to craft an intention