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Cheryl McIntosh
Feb 212 min read
Putting Your Quotes to Work with Content Pillars
Content pillars are those essential blueprints—key topics or themes that guide all your content creation across platforms like social media,


Cheryl McIntosh
Nov 5, 20243 min read
Brand Discovery FAQs
The Candid Brand Discovery is not a survey; it's an organic-feeling conversation with your clients.


Cheryl McIntosh
Aug 10, 20242 min read
Leveraging Brand Discoveries in A/E/C Firm Transitions
When considering a sale, M&A, or ownership transition, understanding the true value of your firm's brand becomes paramount.


Cheryl McIntosh
Jun 10, 20242 min read
The Loneliest Post
My vision for this blog is to share accounts and observations from Candid Brand Discoveries that will help empower you to craft an intention
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