Content pillars are those essential blueprints—key topics or themes that guide all your content creation across platforms like social media,

The difference between the internal and external perception of the brand forms the catalyst needed to conduct a brand gap analysis

Your company’s brand is what is perceived in the heart and mind of the consumer. So why not ask them what they think?

The Candid Brand Discovery is not a survey; it's an organic-feeling conversation with your clients.

You've completed the Candid Brand Discovery exercise and now have pages of amazing client testimonials. What's next?

When considering a sale, M&A, or ownership transition, understanding the true value of your firm's brand becomes paramount.

My vision for this blog is to share accounts and observations from Candid Brand Discoveries that will help empower you to craft an intention